The work I do falls into two modes: Condensing and Expanding.
Condensing is what happens when a client comes in with a treasure trove of archives, brand heritage, performance histories, decades of research, and needs it shaped into something evocative. The material is all there. The job is to distill it into something small and powerful. This is the method behind the Brooks Brothers 200th Anniversary films and Get to Know Marriott Bonvoy.
Expanding is the inverse: starting from a single style frame or concept, and building a full video system around it. Creating a visual language that holds its integrity across every deliverable, from a phone screen to a multi-story display in Times Square. This is the process behind Carnegie Hall's Migrations and Weimar Republic promo series.
In both cases, the discipline is the same: find the story, build the system, make it scale.
To learn more about working with my studio, visit antidotefx.com
