Some stories require more than creative instinct. They require precision.
Not everything a brand needs to communicate is abstract. Product mechanisms, data systems, medical procedures, scientific processes, all demand animation that's both visually clear and factually exact. A design that looks beautiful but misleads is worse than no design at all.
This reel collects the technical and scientific work I've creative-directed and often animated, at AntidoteFX. These were projects where the brief began with a whiteboard and a subject matter expert, and ended with motion design that made complex concepts accessible and easy to understand.
